- The layout of the advert helps create visual impact for thee audience by using images of these animals looking directly at the camera, almost straight into the yes of the audience. They expressions of these animals all look very sad and tired. Having them look like this will make the audience feel sorry for them and ultimately want to engage with the hashtag, and even go as far as donating.
- The text size is used to create hierarchy between what is most important and what's least by making the main point of this advert, the hashtag, in big bold colourful letters. That will be the first thing after the image that the consumers will see. After the hashtag it has the contact information at the bottom so if the advert has worked its job people will engage with it and get to know even more about the cause.
- Colours have been used to create visual interest by using very big and bold colours against a neutral image. For a regular person viewing this ad they will first see the image, this is the main selling point for WWF. They want to get into the head and feelings of the audience and make them feel sorry towards these animals. Also, at the bottom of this advert the website is also in tiny bold letters, the same colour as the hashtag.
- The words being used at the start of the advert tie into the main goal, getting people to use the hashtag and donate. It uses words like 'Don't' and 'I'll be gone forever' to again make people feel bad and almost guilty that they are letting these helpless animals die.
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